Social Impact Review 2020 - Civic Engagement

IN FOCUS

CIVIC
ENGAGEMENT

We have a responsibility to unleash the power of our content, talent, employees and reach to accelerate social impact through civic engagement.

Find out more about our work to get out the vote, power the polls and encourage census participation.

GETTING OUT
THE VOTE WITH
VOTE EARLY DAY

In 2020, we helped drive historic early voting turnout with a coalition of over 2,700 partners. More than 3 million votes were cast on October 24, 2020 for the inaugural Vote Early Day.

POWERING
THE POLLS

Power the Polls was an initiative to recruit a new generation of younger, more diverse poll workers to ensure a safe, fair election for all voters.

RECLAIMING
YOUR VOTE

BET, in partnership with the National Urban League and more than 40 other civil rights organizations, held the first-ever National Black Voter Day on September 18, 2020. The announcement was part of BET’s #ReclaimYourVote campaign, which focused on increasing awareness of voter rights and helping to mitigate voter disenfranchisement.

SHOWTIME also worked with various voter mobilization groups to distribute videos that promoted early voting and Election Day voting. The video messages from late-night hosts Desus & Mero were amplified by key national partners and gained visibility through screenings with the Detroit Pistons, Houston Rockets and the Houston Toyota Center.

Remember when Diddy was like, Vote or Die? Now it’s like, really that.”

Desus & Mero

RECLAIM YOUR VOTE WEBSITE

DESUS AND MERO VOTE FOR YOUR LIFE

PROMOTING
CENSUS PARTICIPATION

We know how important it is that we are all counted. That’s why Nickelodeon worked to empower the nation to count all babies and kids in the 2020 Census.

ENGAGING THE NEXT GENERATION OF VOTERS

Our kids are the future, so we’re committed to starting the conversation early. Nickelodeon’s “Kids Pick the President” initiative started in 1988 and returned in October for its 9th election cycle. And in a pivotal election year, we felt it was important to encourage our Gen Z audience to get educated, get registered and get to the polls, so we produced two VidCon Now sessions with U.S. Senator Cory Booker and MTV Entertainment Group's Meredith Goldberg-Morse.