Holiday Planning & Ideas Halloween Trick-or-Treat Trends: See What Candy Is Most Popular in Your State A new study shares which candies are searched for the most in each state. By Olivia McIntosh Olivia McIntosh Olivia McIntosh is a writer and editor who has worked as a lifestyle content writer and digital marketer since 2020 for B2B and B2C companies. She joined Martha Stewart as an associate editor in September 2024. Editorial Guidelines Published on September 17, 2024 Close Photo: Corrine Mucha Halloween is right around the corner and with it comes the excitement of trick-or-treaters knocking on your door. While there are many candies on the market to stock up on to keep your trick-or-treaters happy, consider which ones are the most popular in your state. Taffy Shop, a Utah-based candy store, conducted a study using online search trend volume in each state to find out which candies are the most popular in every state. According to the study, many states have held true to Halloween candy corn and other nostalgic favorites. Classic chocolates like Snickers, Kit Kat, and Reese's Cups are ranked the most popular among many states and in the Midwest, but the popularity of fruity and chewy candies such as Skittles, Starbursts, and Sour Patch Kids are on the rise this Halloween season, particularly in the West and South. jenifoto / Getty Images See the top candy from each state in our list below. Most Popular Candy State by State Alabama: SnickersAlaska: Swedish FishArizona: Reese’s CupsArkansas: TwixCalifornia: Sour Patch KidsColorado: Milky WayConnecticut: Kit KatDelaware: StarburstFlorida: Reese’s CupsGeorgia: SkittlesHawaii: M&MsIdaho: Candy CornIllinois: Kit KatIndiana: SnickersIowa: Reese’s PiecesKansas: Hershey’s BarKentucky: Milky WayLouisiana: Sour Patch KidsMaine: StarburstMaryland: TwizzlersMassachusetts: M&MsMichigan: Reese’s CupsMinnesota: SkittlesMississippi: ButterfingerMissouri: TwixMontana: Candy CornNebraska: Milky WayNevada: Sour Patch KidsNew Hampshire: SnickersNew Jersey: Reese’s CupsNew Mexico: TwixNew York: M&MsNorth Carolina: SkittlesNorth Dakota: Reese’s PiecesOhio: Reese’s CupsOklahoma: SnickersOregon: Sour Patch KidsPennsylvania: Hershey’s BarRhode Island: Kit KatSouth Carolina: TwixSouth Dakota: Candy CornTennessee: M&MsTexas: SkittlesUtah: Reese’s PiecesVermont: StarburstVirginia: Reese’s CupsWashington: Sour Patch KidsWashington, D.C.: Hershey’s BarWest Virginia: ButterfingerWisconsin: Kit KatWyoming: Candy Corn 13 Clever DIY Ways to Display Your Halloween Candy for Trick-or-Treaters Was this page helpful? Thanks for your feedback! Tell us why! Other Submit